ABOUT US

Who WE ARE

Founded in September 2023 by a group of ambitious undergraduate students, the Wisconsin Sports Business Conference (WSBC) was created to fill the gap in sports business opportunities at the University of Wisconsin-Madison. We are confident that the talent within the Badger community ranks among the finest in the world, as demonstrated by the leadership and industry impact driven by our alumni and student organizations.

WSBC provides a platform for students to showcase their potential while delivering value to all stakeholders involved. We believe in the power of innovation and the courage to take calculated risks. If you hold this same conviction, we invite you to:

JOIN US IN BUILDING SOMETHING EXTRAORDINARY TOGETHER.

OUR MISSION

Leveraging BADGER talent, we seek to provide a platform for emerging sports business leaders to connect with established industry professionals, gain critical industry insights, and engage with premier recruitment opportunities in the sports business world.

OUR VISION

Drive INNOVATION

Foster CONNECTIONs

Lead the NExt Generation

Of the sports Business Industry

OUR VALUES

ImpacT

Ensure that the value we aim to provide is tangibly realized when it matters most.

Curiosity

Stay informed and engaged with the latest, most relevant topics shaping the industry.

Intention

Stay committed to our ethical principles to drive successful outcomes.

Ambition

Courage paves the way for success. Be bold, set aggressive goals, and embrace the hard work required to achieve them.

Connection

Find common ground to build meaningful, lasting relationships, rooted in trust and conducted with integrity.

Innovation

Re-evaluate the status quo. New ideas propel the world forward, and healthy debate prevents complacency.

GROWTH

Posture ourselves to provide and accept feedback, relying on open-dialogue to improve ourselves, our organization, and our product.