
WSBC1 RECAP


WSBC1 BY THE NUMBERS
359
total
Attendees
250+ students, 80 Industry Professionals, 30 speakers
Speakers &
Moderators
30
Between 2 keynotes and 5 pannels
Partner
Organizations
24

WSBC1 Partners
Morgan Stanley Global Sports & Entertainment
Wasserman Foundation
Green Bay Packers
Milwaukee Bucks
Milwaukee Brewers
Chicago Bears
Forward Madison FC
Madison Nightmares
Madison Mallards
ESPN Madison
Chotin Family Foundation
Cousin's Subs
Destination Madison
Madison Area Sports Commission
VC Connect
TopHouse Foods
Mueller Sports Medicine
Moss Sports
Wando's
Jay's
The Vault NYC

WSBC1 Speakers
KeynoteS
Chris LaPlaca
Former Head of Corporate Communications, ESPN
PANELs
“You’re Not Ready For a Career In Sports. Here’s How You Can Get There”
Karen Murphy, COO & EVP of Stadium Dev., Chicago Bears
Jordan Solomon, Partner, Arctos Partners
“Driven to Dominate: The Blueprint of North American Sports Leagues”
Chris Petersen, SVP, Team Marketing & Business Ops., NBA
Mark Plutzer, SVP of Ticketing, MLB
Troy Vincent Sr., EVP of Football Ops., NFL
“Wait, What Just Happened? Realignment, NIL, and the Future of College Athletics”
Sarah Franklin, Professional Athlete, LOVB Madison
Lloyd Frischer, Co-Head of Basketball & Head of Basketball Client Marketing, CAA Sports
Atty. Megan Jerabek, Shareholder Attorney, von Briesen & Roper
Brian Mason, Head of NIL Strategy, Wisconsin Athletics
“From Caitlin Clark to Rose Lavelle: Building a Billion-Dollar Women’s Sports Industry”
Olivia Hancock, Co-Founder, ByUs Media
Sascha Malas, Head of Overtime Select, Director of Content Ops, Overtime
Lola Schumacher, Student Athlete, Wisconsin Volleyball
Kelly Sheffield, Head Coach, Wisconsin Volleyball
“Sports as an Asset Class: The Rise of Private Equity and Sports Investments”
Kristin Bernert, Co-Founder & Managing Director, SWISH Partners
Josh Glessing, Chief of Strategy and Corporate Development, Haslam Sports Group & President of Business Ops., Columbus Crew
Aaron Ryan, Founder, Belden Avenue Advisors
Matt Siegel, Partner of Athlete Relations, Patricof Co.
Adrian Wojnarowski
Men’s Basketball GM, St. Bonaventure Athletics

DETAILS COMING SOON