WSBC2 BY THE NUMBERS
total
Attendees
302
200 students, 102 Industry Professionals, 16 speakers
Between 2 keynotes and 4 panels
22
Speakers &
Moderators
Partner
Organizations
22
WSBC2 Partners
WSBC2 Speakers
KeynoteS
CEO, Hall of Fame Beef, Farmer, NFL Analyst
NFL Hall of Fame Offensive Lineman and Wisconsin Badger
Joe Thomas
Moderator: Travis Beckum
Business Development Manager, Learfield
Former Tight End, New York Giants & Wisconsin Badgers
Joshua Glessing
President, Milwaukee Bucks
Former Chief Strategy Officer, HSG
Moderator: Mitchell Pinta
Deputy Athletic Director, Chief Revenue Officer
Wisconsin Athletics
PANELs
“The Future of Sports Journalism: Navigating New Platforms and Evolving Audiences”
Barry Baum, Chief Communications Officer, Milwaukee Bucks
Jen Lada, Reporter/Host, ESPN
Sean Zak, Senior Writer, GOLF.com and GOLF Magazine
Moderator: Douglas McLeod, Evjue Centennial Professor, UW SJMC
“A Changing Landscape: How AI, Tech and Data Analytics are Re-Shaping Sports” - Presented by IBM
Jonathan Adashek, SVP Marketing & Communications, IBM
Jackson Dargan, VP, Partnership Consulting, Two Circles
Karen Murphy, COO & EVP Stadium Development, Chicago Bears
Moderator: Jennifer Ryan, CEO & Founder, CROUX
“Memories Not Merchandise: Winning Through Experiential Marketing” - Presented by MLB
Leslie Serro, VP, Taste & Nutrition Marketing, Mars
Matthew Spalter, COO, East Goes Global
Gary Spitalnik, President, REAL EXPERIENCE
Moderator: Jack Jenkins, Chief Revenue Officer, Teton Ridge Entertainment
“Dealmakers in Sports: The Business Behind the Athlete and the Agency Perspective” - Presented by Morgan Stanley GSE
Rheann Engelke, Head of Women’s Sports, Range Sports
Andrew Lowenthal, SVP Baseball, The TEAM
Greg Luckman, Co-President, RANGE Sports
Chelee Siewert, Founder & President, CAPTURE Sports and Entertainment
Moderator: Todd Richman, Managing Director & GSE Director, Morgan Stanley WM