SCHEDULE
9:00 AM
Opening Remarks
9:10 AM
KEYNOTE #1
JOSH Glessing
Moderated by: Mitchell Pinta, Deputy Athletic Director / Chief Revenue Officer @ Wisconsin Athletics
President, Milwaukee Bucks
10:o5 AM
Journalism Panel
Jen Lada
Sportscaster, ESPN and Good Karma Brands
Barry Baum
Chief Communications Officer, Milwaukee Bucks
Sean Zak
Senior Writer, GOLF.com/GOLF Magazine
Moderated by: Doug McLeod, Professor of Journalism and Mass Communication @ The University of Wisconsin - Madison
10:50 AM
Break
11:25 AM
Technology & AI Panel
Karen Murphy
EVP, Stadium Development & COO, Chicago Bears
Jackson Dargan
VP, Partnership Consulting, Two Circles
Jonathan Adashek
SVP, Marketing and Communications, IBM
Moderated by: Jennifer Ryan, Founder @ Croux
12:10 PM
Lunch
1:00 PM
Experiential Marketing Panel
Matt Spalter
COO, East Goes Global
Justin Charschan
Manager: Ticketing, Tourism, & Ancillary Revenue, MLB
Leslie Serro
Vice President of Marketing, Sweet Snacking, Mars
Gary Spitalnik
Co-Founder & President, REAL Experience
Moderated by: Jack Jenkins, CRO @ Teton Ridge
1:45 PM
Structured Networking
3:05 PM
AGENCY Panel
Greg Luckman
Co-President, Range Sports
ChelleE Siewert
Founder & President, Capture Sports & Entertainment
Andrew Lowenthal
SVP, Baseball, Wasserman Media Group
Rheann Engelke
Head of Women's Sports, Range Sports
Moderated by: Todd Richman, Managing Director @ Morgan Stanley
3:45 PM
Break
4:10 pM
KEYNOTE #2
Joe Thomas
Former Wisconsin Badgers Offensive Tackle, Hall of Fame Beef Founder
Pro Football Hall of Fame (2023) | UW Athletics Hall of Fame (2019) | College Football Hall of Fame (2019)
Moderated by: Travis Beckum, Manager, Business Development & Corporate Partnerships @ Badger Sports Properties (Learfield)
PARTNERS
